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Research papers

Magazines covers

The main argument put forward in this paper is that covers are of vital importance in stimulating magazine sales and readership and that market research can contribute greatly towards making them more effective in their impact and communication. The...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Heather Mulholland
November 25, 1987
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Citation

Mulholland, H. (1987a, November 25). Magazines covers. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/magazines-covers


Research papers

A new look at a popular women's weekly

This paper traces the research conducted between July 1985 to September 1987 to assist in the reshaping of Woman's Realm, a popular U.K. women's weekly magazine. In 1984 circulations were falling year on year making it increasingly difficult to...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Simon Godfrey
November 25, 1987
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Citation

Godfrey, S. (1987a, November 25). A new look at a popular women's weekly. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-new-look-at-a-popular-women-s-weekly


Research papers

Media profit and market gaps

13 Danish magazines are looked at as branded goods with perceptions and images that can be measured among the consumers. They are competitors, although the editorial content varies between women- family- and TV-magazines. Can these magazines be...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: Hanne Treu Olsen, Ole Ejnar Andersen
November 25, 1987
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Citation

Olsen and Andersen (1987a, November 25). Media profit and market gaps. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/media-profit-and-market-gaps


Research papers

Using an integrated marketing data-base for women's weeklies in the Netherlands

In 1985 VNU was confronted with a rather sudden decline in the circulation of a large part of their magazines. As a matter of course the reaction was: try to find the reasons for this decline! In summer 1985 it was decided to start a comprehensive...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: John Rodenburg
November 25, 1987
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Citation

Rodenburg, J. (1987a, November 25). Using an integrated marketing data-base for women's weeklies in the Netherlands. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/using-an-integrated-marketing-data-base-for-women-s-weeklies-in-the-netherlands


Research papers

Innovation

In the 1960's Tom and Audrey Eyton started a bi-monthly magazine, Slimming and Nutrition, working on their kitchen table at home. It cost them £2,000 to start: some years ago they sold it to a big publisher for £4,000,000. That’s...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Michael Bird
November 25, 1987
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Citation

Bird, M. (1987a, November 25). Innovation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/innovation


Research papers

Print media research

This chapter is concerned with research into print media in the sense of newspapers and magazines, whether aimed at a wide, general audience or a narrower, more specialised one. This introductory section comprises, first, a brief review of the...

Catalogue: Consumer Market Research Handbook
Author: Michael M. Brown
August 1, 1986
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Citation

Brown, M. M. (1986a, August 01). Print media research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/print-media-research


Research papers

Qualitative media research

In cooperation with Geillustreerde Pers, one of the operating companies of Verenigde Nederlandse Uitgeverijen, one of the largest Dutch publishing companies, we have developed a specific research approach for qualitative media research. This involves...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Anjo Schreuder
June 15, 1986
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Citation

Schreuder, A. (1986a, June 15). Qualitative media research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-media-research


Research papers

A study into the way women react to television and magazine advertising for the same product

This paper explains why a group of UK magazine publishers choose to conduct research into the way in which magazine advertisements and television commercials interact with each other, in terms of the communication achieved. The research is described...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Alan Smith
June 15, 1986
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Citation

Smith, A. (1986a, June 15). A study into the way women react to television and magazine advertising for the same product. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-study-into-the-way-women-react-to-television-and-magazine-advertising-for-the-same-product


Research papers

The combining of two separately derived data-sets into an integrated intermedia planning system:

The discussions and planning sessions all led to the formation of a 'partnership model'. This is built up from the data acquired from separate samples using various measurement techniques. They were then merged, using a mathematical process suitable...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Jörgen Wiegand
June 15, 1986
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Citation

Wiegand, J. (1986a, June 15). The combining of two separately derived data-sets into an integrated intermedia planning system:. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-combining-of-two-separately-derived-data-sets-into-an-integrated-intermedia-planning-system-